Burger King plans to take its new fake-meat Whopper
By: Lisa F.
Who said fast food customers don’t like healthy food?
Burger King’s Impossible Whopper — made from wheat and potato proteins — is going on the permanent menu after just a month-long pilot program in St. Louis, the company said on Monday.
By the end of 2019, the veggie patties will be in every Burger King restaurant in the country after the St. Louis test, conducted in 59 restaurants, showed “encouraging results,” including not cannibalizing sales of the fast food giant’s beef Whoppers, the company said.
Plant-based burgers have become such a hot food trend that one of the major companies making them — Beyond Meat — is planning an initial public stock offering later this week.
Burger King is using patties from Impossible Foods, whose burgers are on the menus at some 5,000 restaurants. Beyond Meat’s burgers have been at more than 1,000 Carl’s Jr. restaurants since the beginning of the year.